People in the city can now get fresh fruits and vegetables at petrol pumps. Mother Dairy Fruit and Vegetables Limited-Safal, the initiative of National Dairy Development Board (NDDB) will open fresh fruits and vegetables outlets at three petrol pumps in the city on Monday.
“Union petroleum and oil minister has proposed this idea of having fruits and vegetables outlets in petrol pumps to make fuel filling centres as one-stop shopping centres. We worked out on a business plan and implementing it for the first time in Odisha,” said chairman of NDDB, Dilip Rath.
The pilot project aimed at providing fruits and vegetables to consumers at affordable prices at the same time provide market linkage to vegetable growers and give them a fair price for their produces.
“Initially the board will procure fresh fruits and vegetables from vegetable growers’ associations. Farmers in Odisha get only 30% of the consumers’ price, which we are aiming to increase up to 60%. This initiative will give a fillip to the sector,” said he.